Build a Culture of Data in Independent Schools

In most private-independent schools, “culture of data” is a foreign term because decisions are often based on anecdotes, the vocal minority, past events, or “instinct.” Examples of this abound: “We need a Mandarin program because the parents are all asking for it;” “We need a pool. Families are leaving for another school that has a swim team;” “We must lower our tuition. Our enrollment is down because of the economy.”

However, without proper data to support them, decisions like these, can be costly to schools and, in this era of increasing competition, may threaten long-term sustainability and cause mission-drift. Yet many private-independent schools resist implementing a school-wide system of data collection that serves as the foundation for decision-making and strategic planning because they fear that the mission of the school, the autonomy of the faculty, and the independent curriculum may be jeopardized. This Webinar discusses the process involved in preparing your school to become one that systematically collects data to make informed strategic decisions, while honoring your school’s unique mission.

You'll Cover These Topics: • The importance of data collection • The types of data schools collect and for what purposes • The steps involved in building a culture of data • Data communications management • Data collection management

Learn how ISM can help your school build a data-driven culture through surveying your constituencies. Visit isminc.com/surveys; email ISM’s Survey Research Manager at surveys@isminc.com; or call 302-656-4944.

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